{"id":172845,"date":"2026-02-24T11:14:58","date_gmt":"2026-02-24T10:14:58","guid":{"rendered":"https:\/\/www.gcpcorporate.com\/operational-tools-and-support\/"},"modified":"2026-04-10T17:54:06","modified_gmt":"2026-04-10T15:54:06","slug":"operational-tools-and-support","status":"publish","type":"page","link":"https:\/\/www.gcpcorporate.com\/en\/develop-business\/operational-tools-and-support\/","title":{"rendered":"Operational tools and support"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;172041&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;863856&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;978549&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-343412&#8243; uncode_shortcode_id=&#8221;178528&#8243;]We put the best tools and the right people at your service to scale your market.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;204775&#8243;]We provide the technological solutions and professional expertise needed to make your business more agile, performance-driven and data-oriented. We move from theory to practice through tools that automate growth and monitor success.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_button button_color=&#8221;accent&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;2&#8243; icon_position=&#8221;right&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;165422&#8243; link=&#8221;url:https%3A%2F%2Fwww.gcpcorporate.com%2Fen%2Fcontacts%2F|title:Contacts|&#8221; icon=&#8221;fa fa-arrow-right2&#8243; button_color_type=&#8221;uncode-palette&#8221;]Contact us[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140755&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202435&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;277858&#8243;]Benefits[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;149157&#8243;]<\/p>\n<ul>\n<li>Lead generation: contact acquisition strategies to constantly feed your sales funnel with new potential clients.<\/li>\n<li>CRM: customer management software to centralise information and maximise the value of every single relationship.<\/li>\n<li>KPIs: key performance indicators to monitor results in real time and make decisions based on objective data.<\/li>\n<li>Temporary Export Manager: internationalisation professional to open new foreign markets while reducing risks and time to entry.<\/li>\n<li>Technical assistance: dedicated operational support to ensure business continuity and quickly resolve any technical issue.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;162128&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;845583&#8243;]Why it matters[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;149039&#8243;]Having a clear vision is the first step, but it is the tools and operational support that transform strategy into a system capable of producing repeatable, scalable results.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;581754&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;813428&#8243;]Services for operational support[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;155936&#8243;]We provide the technology and expertise needed to transform your objectives into measurable results. Through cutting-edge tools and professional support, we make your company faster, smarter and ready to compete in international markets.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; content_border=&#8221;yes&#8221; title_padding=&#8221;yes&#8221; gutter_simple=&#8221;1&#8243; heading_semantic=&#8221;h3&#8243; titles_size=&#8221;h5&#8243; uncode_shortcode_id=&#8221;141512&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;01. Lead generation&#8221; tab_id=&#8221;1770378684-1-171771926130679&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;204791&#8243;][vc_single_image media=&#8221;172839&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;208115&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;846027&#8243;]Lead generation is the process by which a company identifies, attracts and qualifies potential clients interested in its products or services. It is a fundamental activity that integrates strategic and operational marketing.<\/p>\n<p><strong>Real, consistent opportunities capable of increasing sales.<\/strong><\/p>\n<ul>\n<li>Identify the ideal clients and the most promising markets.<\/li>\n<li>Align marketing activities with sales objectives.<\/li>\n<li>Translate company strategies into concrete, measurable opportunities.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;02. CRM&#8221; tab_id=&#8221;1770378684-1-1721771926130679&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;127041&#8243;][vc_single_image media=&#8221;172840&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;343579&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;194188&#8243;]We implement and optimise CRM systems to track clients, leads and commercial activities. The advantage: more organised processes, more effective communications and a client management system that increases loyalty and revenue.<\/p>\n<p><strong>Managed relationships, improved performance.<\/strong><\/p>\n<ul>\n<li>Strategic marketing: client and market analysis, segmentation, definition of personalised communication paths, loyalty strategy design.<\/li>\n<li>Operational marketing: CRM configuration, campaign management, automation of sales and marketing processes, integration with digital tools and company platforms.<\/li>\n<li>Training and support: courses and workshops for effective CRM use by the sales network and marketing team.<\/li>\n<li>Monitoring and optimisation: KPI analysis, advanced reporting and continuous process optimisation to maximise commercial and marketing effectiveness.<\/li>\n<li>Our goal is to transform the CRM into a true growth engine, capable of improving client relationships, increasing sales and making all marketing and sales activities more efficient and coordinated.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;03. KPIs&#8221; tab_id=&#8221;1770378684-1-17271771926130679&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;833799&#8243;][vc_single_image media=&#8221;172841&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;456147&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;434214&#8243;]KPIs are key performance indicators that allow the effectiveness of strategies and business activities to be measured. In marketing, KPIs are used to monitor the achievement of objectives, both at a strategic and operational level.<\/p>\n<p><strong>Constant monitoring, effective decisions.<\/strong><\/p>\n<ul>\n<li>Strategic marketing: definition of the most relevant indicators to measure market strategy performance, brand positioning, client segmentation and international development.<\/li>\n<li>Operational marketing: monitoring of digital campaigns, social media, lead generation, sales, CRM and promotional activities.<\/li>\n<li>Training and support: workshops and consultancy to learn how to read and interpret KPIs, creating clear and useful reports for decision-making.<\/li>\n<li>Analysis and optimisation: interpretation of data to continuously improve performance, optimise resources and maximise results.<\/li>\n<li>Our goal is to transform KPIs into concrete management tools capable of guiding both the strategy and operations of marketing, improving the effectiveness of business decisions and generating measurable, sustainable results.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;04. Temporary Export Manager&#8221; tab_id=&#8221;1770378684-1-172721771926130679&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172842&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;133912&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;395732&#8243;]The Temporary Export Manager (TEM) and the Temporary Sales Manager are expert professionals who temporarily support companies in national and international commercial development, coordinating marketing and sales activities in target markets.<\/p>\n<p><strong>International expansion without risks.<\/strong><\/p>\n<ul>\n<li>Strategic marketing: analysis of foreign markets, selection of target countries, definition of entry strategy, client segmentation and promotional activity planning.<\/li>\n<li>Operational marketing: management of commercial visits, organisation of trade fairs and events, support for the international sales network, creation of localised promotional materials, contact management and follow-up.<\/li>\n<li>Training and support: skills transfer to the internal team for the future management of foreign markets.<\/li>\n<li>Monitoring and control: implementation of KPIs and reporting tools to evaluate the effectiveness of strategies and continuously optimise actions.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;05. Technical assistance&#8221; tab_id=&#8221;1770378684-1-1727217719261306792&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172843&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;213126&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;199659&#8243;]Technical assistance is a service that supports companies in the management, maintenance and optimisation of the products or services offered, ensuring operational continuity and client satisfaction.<\/p>\n<p><strong>Operational support, guaranteed performance.<\/strong><\/p>\n<ul>\n<li>Strategic marketing: analysis of client data, product performance monitoring, definition of improvement strategies and commercial development based on feedback collected.<\/li>\n<li>Operational marketing: management of technical requests, after-sales support, client and partner training, development of procedures and tools to ensure fast and effective responses.<\/li>\n<li>Training and support: training for internal staff and commercial partners on assistance procedures and best practices for client communication.<\/li>\n<li>Monitoring and optimisation: implementation of KPIs and reporting systems to evaluate assistance quality and identify areas for continuous improvement.<\/li>\n<li>Our goal is to transform technical assistance into a true marketing and growth tool, capable of strengthening client relationships, improving products and services and contributing to the overall success of the company.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;172041&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; 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