{"id":172864,"date":"2026-02-24T12:07:54","date_gmt":"2026-02-24T11:07:54","guid":{"rendered":"https:\/\/www.gcpcorporate.com\/operations-area\/"},"modified":"2026-04-10T18:16:01","modified_gmt":"2026-04-10T16:16:01","slug":"operations-area","status":"publish","type":"page","link":"https:\/\/www.gcpcorporate.com\/en\/improve-processes\/operations-area\/","title":{"rendered":"Operations area"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;172041&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;863856&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;978549&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;fontsize-343412&#8243; uncode_shortcode_id=&#8221;192601&#8243;]The engine that turns strategies into tangible results.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;103965&#8243;]Managing operations does not simply mean overseeing production, but orchestrating the assembly line, logistics and quality with millimetric precision. It is the meeting point between the theoretical vision of the business and its practical execution, where efficiency must inevitably align with technological innovation.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_button button_color=&#8221;accent&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;2&#8243; icon_position=&#8221;right&#8221; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; uncode_shortcode_id=&#8221;165422&#8243; link=&#8221;url:https%3A%2F%2Fwww.gcpcorporate.com%2Fen%2Fcontacts%2F|title:Contacts|&#8221; icon=&#8221;fa fa-arrow-right2&#8243; button_color_type=&#8221;uncode-palette&#8221;]Contact us[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;140755&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;202435&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;277858&#8243;]Benefits[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;102913&#8243;]<\/p>\n<ul>\n<li>Operations optimisation delivers immediate, measurable advantages:<\/li>\n<li>Cost reduction: elimination of waste (lean thinking) and better use of resources.<\/li>\n<li>Increased productivity: smooth workflows and automated processes that accelerate time-to-market.<\/li>\n<li>Improved quality: standardisation that reduces human error and increases end-customer satisfaction.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;162128&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;845583&#8243;]Why it matters[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;346677&#8243;]Without a solid operations area, even the most brilliant business idea risks failing at the execution stage. It ensures the company&#8217;s scalability, allowing it to grow without collapsing under the weight of its own complexity. In short, it is what transforms a commercial promise into a delivered reality.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;50&#8243; radius=&#8221;std&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;581754&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_size=&#8221;h4&#8243; uncode_shortcode_id=&#8221;432953&#8243;]Services for the operations area[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; uncode_shortcode_id=&#8221;161384&#8243;][vc_column_text uncode_shortcode_id=&#8221;146808&#8243;]Specialist consultants support companies through targeted interventions on operational pillars, optimising production flows and order planning, strategically managing logistics and product development, and integrating Industry 4.0 and 5.0 technologies to guarantee quality and continuous improvement.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][vc_accordion typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; content_border=&#8221;yes&#8221; title_padding=&#8221;yes&#8221; gutter_simple=&#8221;1&#8243; heading_semantic=&#8221;h3&#8243; titles_size=&#8221;h5&#8243; uncode_shortcode_id=&#8221;141512&#8243;][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;01. Production flows and processes&#8221; tab_id=&#8221;1770378684-1-171771930746802&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;204791&#8243;][vc_single_image media=&#8221;172856&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;207260&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;180819&#8243;]Every company knows that a well-designed flow reduces lead times, stock and rework, increasing capacity, punctuality and quality as perceived by the client.<\/p>\n<p><strong>With GCP Benefit Company&#8217;s service, companies that rethink their processes end-to-end \u2014 from planning to the shop floor \u2014 improve productivity and service through greater flow continuity and decisions guided by on-the-ground data.<\/strong><\/p>\n<p>The most common challenges to overcome:<\/p>\n<ul>\n<li>Bottlenecks and variability: resources or stages that limit output. The consequences are queues, waiting times, overtime and delivery delays.<\/li>\n<li>Long lead times: set-ups, waiting between departments and unnecessary movements inflate lead times and intermediate stock.<\/li>\n<li>Defects and rework: these directly impact costs, punctuality and client trust.<\/li>\n<li>Conflicting objectives: local efficiency vs. overall flow requires operational choices consistent with business priorities.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;02. Planning and scheduling&#8221; tab_id=&#8221;1770378684-1-1721771930746802&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;127041&#8243;][vc_single_image media=&#8221;172857&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;662840&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;171464&#8243;]At GCP we know that production planning and scheduling are the beating heart of Operations: they connect market demand with the real capacity of the production system, transforming orders into flow, rhythm and daily priorities.<\/p>\n<p>As consultants, we aim for an approach that aligns strategy, capacity, material and people availability, reducing waste and ensuring predictable lead times.<\/p>\n<p>The goal is to help your company overcome these challenges:<\/p>\n<ul>\n<li>Align demand and real capacity, avoiding overloading or under-utilisation of plant<\/li>\n<li>Define optimal priorities and sequences to reduce set-ups, waiting times and bottlenecks<\/li>\n<li>Manage variability (mix, volumes, urgent orders, unexpected events) without losing efficiency<\/li>\n<li>Have reliable, up-to-date data for real-time decisions and performance measurement<\/li>\n<li>Coordinate planning, production, logistics and purchasing with clear, shared rules<\/li>\n<li>Integrate digital tools and processes in a simple, scalable and sustainable way<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;03. Logistics and supply chain&#8221; tab_id=&#8221;1770378684-1-17271771930746802&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;833799&#8243;][vc_single_image media=&#8221;172858&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;361451&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;194231&#8243;]With GCP Benefit Company, companies can intervene in a targeted way on critical points in the chain, improving efficiency, control and delivery punctuality.<\/p>\n<p><strong>More margin, less variability, faster decisions and a supply chain ready to evolve with the business.<\/strong><\/p>\n<p>GCP consultants know that when processes, people and technologies are orchestrated along the entire chain, operations change pace: more stable service levels, reduced lead times and greater delivery punctuality improve the client experience and company reputation. Optimising stock and internal flows frees up capital, reduces waste and kilometres travelled, while a more efficient design of network and warehouses lowers the cost per order.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;04. Product development&#8221; tab_id=&#8221;1770378684-1-172721771930746802&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172859&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;170184&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;758179&#8243;]We want to bring clear processes, shared indicators and defined responsibilities into the company, so that it drastically reduces redesigns and decision-making delays, improving quality &#8220;&#8221;at first attempt&#8221;&#8221; and shortening release cycles.<\/p>\n<p><strong>Structured management of the development process, with well-defined roles and information flows, significantly improves both speed and economic results.<\/strong><\/p>\n<p>The combined effect is twofold: on the one hand, faster time-to-market (with advantages in market share, revenue and positioning); on the other, a better capacity for adaptation through documented decisions and coherent technical data throughout the product life cycle.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;05. Industry 4.0 and 5.0&#8243; tab_id=&#8221;1770378684-1-1727217719307468026&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172860&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;367717&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;120099&#8243;]Industrial evolution is today the key to remaining competitive.<\/p>\n<p>As consultants, we support companies in transforming technology from a simple cost into a strategic lever. Our goal is not simply to connect machines and collect data, but to create an ecosystem where intelligent automation and human talent collaborate to generate value, reducing waste and increasing production resilience.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;06. Quality &amp; continuous improvement&#8221; tab_id=&#8221;1770378684-1-17272177193074680260&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172861&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;343498&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;367455&#8243;]When quality, problem solving and continuous improvement are managed in an integrated manner, results are tangible. GCP Benefit Company helps companies reduce the hidden costs of non-quality through prevention &#8220;&#8221;within the process&#8221;&#8221;, effective standardisation and the removal of root causes: fewer reworks and rejects, fewer returns, fewer plant stoppages.<\/p>\n<p><strong>Product reliability and output stability improve: systematic problem analysis speeds up diagnosis and prevents the same faults or defects from recurring.<\/strong><\/p>\n<p>Designing processes oriented towards error prevention drastically reduces defects at the end of the line and improves safety and usability for operators.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][vc_accordion_tab gutter_size=&#8221;2&#8243; column_padding=&#8221;2&#8243; title=&#8221;07. Customised AI solutions&#8221; tab_id=&#8221;1770378684-1-172721771930746802602&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;113468&#8243;][vc_single_image media=&#8221;172862&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;two-three&#8221; shape=&#8221;img-round&#8221; radius=&#8221;std&#8221; uncode_shortcode_id=&#8221;344574&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;109509&#8243;][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;117807&#8243;]When AI is integrated into business processes with secure data, effective governance and trained staff, <strong>GCP Benefit Company supports companies in improving performance: it automates repetitive activities, frees up time for strategic tasks and improves decisions and responsiveness.<\/strong><\/p>\n<p>Companies that restructure workflows and engage leadership achieve measurable advantages in revenues, costs and client experience; with GCP Benefit Company&#8217;s support, a solid AI implementation guarantees a real competitive advantage.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;172041&#8243;][\/vc_column][\/vc_row][vc_row 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